It is one of the most important events in the agricultural sector in South-Eastern Europe, bringing together producers, technology suppliers and experts from around the world every year. The fair serves as a key platform for showcasing cutting-edge solutions in the fields of agriculture, machinery, food production and technological innovation.

The event showcases, amongst other things: agricultural machinery and equipment; technologies for crop and livestock production; solutions for the food industry; and innovations and new trends in the agricultural sector.

The trade fair in Novi Sad is also a venue for business meetings, the exchange of experiences and the establishment of international contacts. The event attracts exhibitors and visitors from dozens of countries, with attendance figures reaching as high as hundreds of thousands.